One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

Note: ABC and FOX 8-11 pm numbers below are slightly understated because live viewing on the west coast from 5-8 pm PT is not included. NBC 8:30-10:00 pm numbers below are slightly overstated because they contain live viewing of the original SNL from 8:30-10:00 pm PT. Accurate Saturday program ratings will be available Tuesday morning. […]

  For the second night in a row, a sports-related event underperformed. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  THIS IS US returned bigger than ever. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> GCB can’t capitalize on a lack of competition. ABC: GCB was virtually the only original scripted show to air in network primetime last night, and ABC chose the evening as the show’s opportunity to show what it could do in Desperate Housewives’ 9PM slot. The result was a 1.7 that was more than 30% […]

  Some veterans looked a bit shaky last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Happy 4th of July! No one was watching television last night. CBS:  Somebody had to win last night, and it was CBS, with a whopping 1.2 evening average.  BIG BROTHER hit an all-time low 1.6 (down 0.6 from last week).  After that, THE AMERICAN BAKING COMPETITION‘s 1.2 was enough to win at 9PM, and […]

  EXCLUSIVELY ON SHOWBUZZDAILY TODAY:  THE SKED’S MONDAY FALL RATINGS FORECAST!   Last night, it was good to have cable.  CBS:  The sole scripted drama on broadcast TV last night was another in the series of Tom Selleck MOWs, JESSE STONE:  BENEFIT OF THE DOUBT, which was watched by almost 13 million people, but only […]