DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  It was a slooooooooow Sunday on network TV. CBS:  BIG BROTHER claimed the highest number of the night on any network, but its 1.8 was down a discouraging 0.7 from last week.  UNFORGETTABLE hit a new low 1.0, down 0.1. NBC:  On its last Sunday before the return of regular-season football, the network could […]

NOTE: ABC and FOX ratings below will be adjusted in the official nationals later today due to live West Coast viewing. ABC 8-9PM will go down about -50% and the post-9PM ratings will rise about +25%. FOX should increase about +10%. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same […]

  The new CBS Monday continues to find its level. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Very little change from last week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

On a night of reruns, no one sought out the original programming either. FOX:  Remember when the knock on X-Factor was “well, it’s no AMERICAN IDOL“?  The distance is narrowing:  last night’s 3.6 for Idol matched the X-Factor season high, and wasn’t that far over X-Factor‘s 3.0 fall average.  It was also a scary 1.8 […]

  It was almost like football season last night, with a sports overrun claiming Sunday’s biggest rating by far. CBS:  Per Mitch Metcalf:  “The Masters over-run into CBS prime time last night (including two sudden-death playoff holes) averaged a 4.1 fast national rating with adults 18-49, which we are adjusting up to 4.7 to reflect […]

  Although the WINTER OLYMPICS towered over everything else, several of the other networks weren’t suffering. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]