ABC’s Friday line-up is far from a fairy tale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  The only move from this morning was a 0.1 hike for THE BACHELOR to 2.5. MONDAY CABLE:  DALLAS (TNT) had a decent Season 3 return at 0.8 in 18-49s–below last season’s premiere and finale, but in line with the season average.  Total viewers, at 2.7M, were at a similar level.  WWE (USA) […]

  Week 2 continued to shift downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  A good night for DANCING WITH THE STARS–for now. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

The kitchen outrated the boudoir. ABC:  BACHELOR PAD wasn’t able to capitalize on the strong ratings for Sunday’s Bachelorette finale, premiering with a 1.4 that was way below last year’s 2.2 start.  That didn’t help THE GLASS HOUSE, which matched its 0.8 low. FOX:  The HELL’S KITCHEN/MASTERCHEF pairing continues to work, with 2.6/2.7 that gave […]

  A few small upticks on a quiet night.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

A fond farewell to Wisteria Lane. ABC:  The bang-up season finale of ONCE UPON A TIME scored a 3.2, its best number in 2 months, sending the series to summer hiatus on a high.  DESPERATE HOUSEWIVES shuffled off its mortal coil with the same 3.2, not exactly an event number (just slightly higher than last […]

  Another dreary Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  QUANTICO gained […]