DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  BROADCAST FINALS ABC:  SHARK TANK was at 0.48, and 20/20 was up 0.06 to 0.40. CBS:  SWAT gained 0.05 to 0.38.  Returning from a 2-week break, FIRE COUNTRY slipped 0.02 to 0.46, and BLUE BLOODS was up 0.04 to 0.43. NBC:  LOPEZ VS LOPEZ dropped 0.05 to 0.21.  The season premiere of GRAND CREW […]

  AFTERNOON UPDATE:  The only move from this morning was a 0.1 hike for THE BACHELOR to 2.5. MONDAY CABLE:  DALLAS (TNT) had a decent Season 3 return at 0.8 in 18-49s–below last season’s premiere and finale, but in line with the season average.  Total viewers, at 2.7M, were at a similar level.  WWE (USA) […]

  STATE OF AFFAIRS passed its first test last night, if not with flying colors. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating […]

  There’s no stopping EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  SUPERSTORE perked up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  Varying starts for the night’s newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]