It was another night where preliminary ratings won’t necessarily mean very much.  The entire CBS schedule was pushed 18 minutes in most of the country because the PGA CHAMPIONSHIP ran late, and there were NFL preseason preemptions affecting NBC and FOX.  Final ratings tomorrow morning will be more accurate. DEMOGRAPHIC DETAIL: For each broadcast program (or […]

Another night to consider how low a rating can justify a back order these days. NBC:  WHITNEY returned to the NBC schedule last night, and the same nobody who watched it last year came back for more.  The show kicked off with the same 1.4 that Animal Practice had in its premiere (tying Whitney‘s own […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

A fond farewell to Wisteria Lane. ABC:  The bang-up season finale of ONCE UPON A TIME scored a 3.2, its best number in 2 months, sending the series to summer hiatus on a high.  DESPERATE HOUSEWIVES shuffled off its mortal coil with the same 3.2, not exactly an event number (just slightly higher than last […]

Another step toward the end of original programming on Fridays. CBS:  MADE IN JERSEY is the worst flop of the season’s first week, a disaster at 1.1 any way the numbers are cut.  The show could only tie a repeat of the low-rated Last Resort pilot, and started out even with Fringe, TV’s poster child […]

Thanks to the State of the Union Address, there was virtually no original programming on the broadcast networks last night. ABC:  You’d think things were set up perfectly for THE TASTE to overperform, with nothing but reruns against it in the pre-speech 8PM slot, but it only managed to tie CBS for the hour, falling […]

  Ratings were predictably up compared to last week’s Halloween Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A solid finale for LINCOLN RHYME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]