NETWORK UPDATE:  BIG BROTHER and MOTIVE each gained 0.1 in final numbers. WEDNESDAY CABLE:  WE’s entry into original scripted programming wasn’t very auspicious, with a 0.07 rating for the debut of THE DIVIDE.  (It went up to 0.1 with additional runs, and in the network’s core audience of Women 50+, it was all the […]

Monday ratings last night, last year and last week: NBC debuted Million Second Quiz to a 1.7 adult 18-49 rating last night, close to what American Ninja Warrior had been doing in the hour the past few weeks.  The show declined slightly from a 1.7 in the 8:00 half hour to a 1.6 at 8:30.  […]

  BIG BROTHER outrated preseason NFL football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  The WORLD SERIES once again failed to create ratings fireworks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Shondaland is open for business. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Thursday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  ROOKIE BLUE narrowly avoided a new series low by finding an extra 0.1 in final numbers. THURSDAY CABLE:  Sports ruled the day and night.  As detailed in today’s WORLD CUP SKEDBALL report, the US vs. Germany match had a big 3.0 rating despite the 11AM Eastern start time of the telecast (and […]

  The MISS UNIVERSE pageant continued its decline. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> The last Sunday of November sweeps wasn’t music to the ears of anyone. ABC:  The AMERICAN MUSIC AWARDS matched its 2010 number–which would be better news if the 2010 rating hadn’t been its lowest ever, down more than 20% from the year before.  However, that’s still far better than the network has been doing […]