February 4, 2013

Weekly Network Ratings — CBS Pulls Into First Place for the Season

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Written by: Mitch Metcalf
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THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating).  Last year, NBC scored a 7.66 rating for the week when it carried the Super Bowl.

FOX should land in second place with a preliminary 2.19 adult 18-49 rating, down from the 2.67 weekly rating last week and down from the 2.39 FOX averaged against NBC’s Super Bowl week.

ABC will be in third place with a 1.34 for the week, down from a 1.67 last week and down from the 1.53 during Super Bowl week last year.

NBC is in fourth with a 1.18 weekly rating, down slightly from last week’s 1.66.


SEASON TO DATE through 19 weeks (with adjusted fast national ratings for the last three nights):

CBS has taken over first place with a 2.68 rating in prime time (now up 2% from the same period last year).

NBC is now in second place with a 2.46 adult 18-49 rating in prime time (up 12% from the same period last year).

FOX remains in third place with a 2.18 (down 24%).

ABC is in fourth with a 1.83 (down 13%).

Collectively, the four networks total a 9.15 rating (down 6.5% from 9.79 the same period last year).

The CW is averaging a 0.55 in prime so far this season (down 7%).




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.