THE WEEK. For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week. This assumes about a 40.6 rating during prime time on Sunday (estimated from the 35.3 non-time-zone-adjusted fast national rating). Last year, NBC scored a 7.66 rating for the week when it carried the Super Bowl.
FOX should land in second place with a preliminary 2.19 adult 18-49 rating, down from the 2.67 weekly rating last week and down from the 2.39 FOX averaged against NBC’s Super Bowl week.
ABC will be in third place with a 1.34 for the week, down from a 1.67 last week and down from the 1.53 during Super Bowl week last year.
NBC is in fourth with a 1.18 weekly rating, down slightly from last week’s 1.66.
SEASON TO DATE through 19 weeks (with adjusted fast national ratings for the last three nights):
CBS has taken over first place with a 2.68 rating in prime time (now up 2% from the same period last year).
NBC is now in second place with a 2.46 adult 18-49 rating in prime time (up 12% from the same period last year).
FOX remains in third place with a 2.18 (down 24%).
ABC is in fourth with a 1.83 (down 13%).
Collectively, the four networks total a 9.15 rating (down 6.5% from 9.79 the same period last year).
The CW is averaging a 0.55 in prime so far this season (down 7%).
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