> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm of Zooey Deschanel paid off big-time, and NEW GIRL‘s 4.8 rating (slightly updated from Mitch Metcalf’s report) was […]

  AFTERNOON UPDATE:  All the 8PM shows except THE ORIGINALS were adjusted up 0.1 in final numbers, so their position relative to each other stayed the same–but ABC must be relieved that AGENTS OF SHIELD declined just 0.1 for the week.  At 9PM, SUPERNATURAL went down 0.1, making ORIGINALS the highest -rated CW show of […]

Nothing on the networks got past a 1.5 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Last night provided a hint of how much EMPIRE hurts BLACK-ISH. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Not so fast, NBC. NBC:  Fridays are looking a lot less rosy than last week had suggested.  After 0.7 for the I HEART VAMPIRES special the network rushed onto the air, GRIMM had 1.5 for its 2d episode of the season, down 0.3 from last week and at the lower end of last spring’s […]

  ROOKIE BLUE may be hitting retirement age. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  BROADCAST FINALS ABC:  The 5th and final game of the NBA FINALS was at 3.98, almost identical to the 3.99 for 2022’s Game 5. CBS:  Reruns at 0.36/0.25/0.21/0.21. NBC:  AMERICAN NINJA WARRIOR dropped 0.09 to 0.34, followed by reruns at 0.30/0.26. FOX:  STARS ON MARS fell 0.06 to 0.18, and CRIME SCENE KITCHEN was […]

  CW’s “new” arrival was low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]