> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other 4 broadcast networks combined.  And yet… the number was down 24% from last season’s Wednesday premiere.  Last year’s 9.8 […]

  A slow night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> Not all shows premiere like Smash. ABC:  In recent years, viewers have flocked to horror series from True Blood to The Walking Dead to The Vampire Diaries, and at the multiplex, “found footage” thrillers like Paranormal Activity, The Devil Inside and Chronicle sell tickets like crazy, so… So this is why the entertainment business […]

>Viewers didn’t spend their Valentine’s Day evening watching network TV. ABC: The network pretty much left COUGAR TOWN to fend for itself in its season premiere, and it sank rather than swam. The only thing one can say about its anemic 1.8 start was that it held more than 80% of the 2.2 lead-in it […]

  NETWORK UPDATE:  ROOKIE BLUE gained 0.1 to avoid a series low.  The rest of the news was bad:  HELL’S KITCHEN, GANG RELATED, and all the new episodes of UNDATEABLE were down 0.1 from preliminary ratings. THURSDAY CABLE:  On a night that didn’t feature much new original programming, Adult Swim’s LOITER SQUAD led the evening […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Thanksgiving stands for many things, but for television it means football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  McDreamy mourners may have been angry, but they showed up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]