BROADCAST FINALS:  ABC’s NBA tripleheader was at 0.51/0.68/1.09.  NBC’s SNL tumbled 0.29 to 0.69.  FOX’s COLLEGE BASKETBALL was at 0.17.  CW’s WORLD’S FUNNIEST ANIMALS was up 0.02 to 0.06.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE BASKETBALL dominated Saturday cable at 0.45/0.31/0.27/0.26/0.26.  Reelz’s ON PATROL ticked down to 0.15.  […]

  A golf lead-in helped CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> GLEE looks at a shark and considers taking a jump. FOX:  Despite perhaps the most melodramatic midseason finale of any “comedy’ in TV history (a suicide attempt, an as-yet unexplained pregnancy, and a dead-or-not-dead? cliffhanger), GLEE was up only 0.1 from last week’s season low.  The show won’t air again until mid-April.  NEW GIRL […]

  BRAINDEAD is living up to the second half of its title. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  The NBA ended its season in a big way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

  The broadcast networks returned from the holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

NOTE: The numbers for FOX below will rise +25% or more in the official nationals when WORLD SERIES live viewing before 8PM PT in Southern California and the rest of the West Coast is factored in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult […]