A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart.  […]

  A pair of soft summer exits. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  After a rerun of THE CONNERS at 0.31, THE GOLDBERGS was steady at 0.34, ABBOTT ELEMENTARY gained 0.08 to 0.53, NOT DEAD YET dropped 0.05 to 0.26, and A MILLION LITTLE THINGS held at 0.21. CBS:  SURVIVOR remained at 0.71.  Following a rerun at 0.21, TRUE LIES held at 0.23. NBC:  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Dancing doesn’t mambo as fast as it used to. ABC:  The DANCING WITH THE STARS results show did a whole lot better at 9PM than The River‘s ratings, winning the hour with a 3.0 (compared to River‘s mid-1 numbers).  But the Dancing franchise is fading, and as with the performance show on Monday, Tuesday’s […]

  The second night of the fall TV season was far from the ratings bonanza of the night before. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) will in any case mark a historic low for Winter Olympics primetime network coverage, down almost a point from Turin’s parallel […]

  The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]