DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

  AFTERNOON UPDATE:  The news only got worse for FOX, as THE MINDY PROJECT slipped another 0.1 to reach a new low 1.1. TUESDAY CABLE:  In its 2d outing, BEING MARY JANE (BET) fell 0.3 to 1.2, still enough to top last night’s cable originals (although behind an Adult Swim rerun of FAMILY GUY).  PRETTY […]

  The holiday weekend blew a hole in most network programming. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Last night’s CMA Awards were a huge hit for ABC, but because the last two Wednesdays featured World Series games, the other networks (except for FOX, of course) were already down–the better comparison is to three weeks ago. ABC:  Moving from Thursday to Wednesday was the charm for THE CMA AWARDS, which zoomed 24% from […]

  Live from New York… it was Lorne Michaels, saving NBC once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  BROADCAST FINALS ABC:  After an afternoon NBA PLAYOFFS game at 1.78, AMERICA’S FUNNIEST HOME VIDEOS rose 0.07 to 0,48, AMERICAN IDOL jumped 0.13 to 0.64, and THE COMPANY YOU KEEP was up 0.03 to 0.23. CBS:  Without the MASTERS lead-in that it had last week, 60 MINUTES fell three-tenths to 0.55.  The rest of […]

  The broadcast network elevator continued to go down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Bumps for ABC’s midseason finales, but not such great news at other networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]