Summer:  when the network airing reruns beats all the networks with new programming. CBS:  BIG BROTHER was the highest rated show of the night with a preliminary 1.9 (starting 20 minutes late, like the rest of the network’s line-up, due to a golf overrun), but the reruns afterward were so low that the network […]

  AFTERNOON UPDATE:  I don’t follow DANCING WITH THE STARS, so can’t opine on what they did right last night.  But the show’s 0.2 bump in final numbers (after adjustment for ABC’s Portland preemption) put the show up 0.4 from last week, with 2.6 rating that was just 0.4 below THE VOICE.  CASTLE also benefited […]

  WELCOME TO SWEDEN didn’t get much of a hello. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A pair of CW series returned quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Summer Wednesdays approach their end pretty much in place. NBC:  AMERICA’S GOT TALENT was up a tick from last week’s low to 2.2 (the 8PM clip show stayed at 1.3).  CAMP is currently even with last week’s low 0.9, but it began at 10:01PM, so that could change in final numbers. FOX:  The 9PM […]

30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]

  Broadcast coverage of the 2d PRESIDENTIAL DEBATE was down from Round 1, but the fracas was also covered on only 3 of the major networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and […]

  The bloom was off the crisis-related music special rose. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]