AFTERNOON UPDATE:  As expected, post-football adjustment wiped out the 0.2 improvements for REIGN and GLEE.  However, THE X FACTOR only lost 0.1 of its 0.3 gain, sticking at 1.5, and THE VAMPIRE DIARIES stayed at 1.3.  THE BIG BANG THEORY and GREY’S ANATOMY were also adjusted up 0.1, which for GREY’S at least got […]

  Silent Night, at least in the ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  NOTE:  The live AMERICAN IDOL may rise in final numbers once west coast viewing is calculated in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  We’ll be holding analysis of Thursday night ratings until finals are available this afternoon, given the below: NFL PRESEASON. The fast nationals for ABC, CBS, NBC, FOX and CW below are inflated by a several tenths of a rating point by numerous NFL Preseason pre-emptions in the following major markets: ABC (Los Angeles Chargers, […]

  Goodbye, I FEEL BAD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS, with a boost from the 1.15/2.18 NBA PLAYOFFS games that preceded it, rose 0.18 to 0.66.  A 3-hour AMERICAN IDOL was up 0.04 to 0.68. CBS:  60 MINUTES dropped 0.11 to 0.44, THE EQUALIZER dipped 0.03 to 0.40, EAST NEW YORK held at 0.28, and NCIS: LA […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  With the year-end holidays falling on Fridays, this was the first (mostly) normal Friday in a month. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]