With 3 weeks to go until the London Olympics, NBC is already reaping some of the benefits of its coverage. NBC:  Nothing on the other networks could do more than tie the lowest-rated hour of last night’s US OLYMPIC TRIALS with a 1.4.  The highest rated Trials hours, Women’s Gymnastics in the 9-11PM slot, more […]

NOTE: The FOX numbers below will drop somewhat in the official nationals because the fast affiliate-based nationals below contain viewing of the DAYTONA 500 until about 8:10PM ET in most of the country. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and […]

ABC’s Friday makes its season debut. ABC:  SHARK TANK, PRIMETIME and 20/20 all arrived for the new season with great consistency:  1.7/1.7/1.8.  That was enough to win every hour (and the night), although none too impressively considering that they were facing reruns in almost every direction. FOX:  What turned out to be a burned-off “bonus” […]

Sometimes stunt casting works. CBS:  On a night when most of broadcast TV was even at best, 2/2 MEN was up a healthy half-ratings point from last week to 4.0, by far its best Thursday rating thus far.  The reason seems to be a much-hyped appearance by Miley Cyrus, who may have brought some new […]

Revolution stops the bleeding. NBC:  On a night when THE VOICE had its worst Monday of the season by far, plunging 0.7 to a relatively mortal 3.7, REVOLUTION held even at last week’s series low 2.6 (at least in preliminary numbers).  Creatively, Revolution was less promising, with an hour that had our heroes wandering through […]

  Not a lot of offerings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

Viewers bid a fond XOXO to Gossip Girl. CW:  The final episode of GOSSIP GIRL earned the show its best rating of the season by a considerable margin, with a 0.8 (although it’s a sign of where the series ended up that this was still below a typical episode of Vampire Diaries or Arrow).  The […]

  Tuesday is NBC’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]