> NBC Wednesday = failure. NBC: Another new comedy, another flop. BEST FRIENDS FOREVER, despite some good reviews, could only manage a 1.2 premiere. Which was better than the final 2 episodes of the network’s last try, BENT, which exited with a pathetic 0.8 average. The Betty White comedy reality show OFF THEIR ROCKERS at […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

    The calendar may say it’s too early for the dog days of summer, but they’ve arrived at CBS.   CBS:  DOGS IN THE CITY fell sharply from its low debut to an awful 0.9, below most of the reruns on NBC and ABC.  After that, procedural reruns were at 1.2-1.3. FOX:  The night’s […]

Super Bowl promos seemed to help FOX’s line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Apparently Sunday is a better night for romance. ABC:  THE BACHELORETTE benefited from having its season finale moved from Monday night to Sunday, scoring a 3.0 that was up from last year’s (Monday) finale by 0.3, and probably becoming the first network series in quite a while to beat True Blood.  The post-show AFTER THE […]

It’s getting to be time for the season’s first cancellation. CBS:  MADE IN JERSEY plummeted to 0.8, below even (gulp!) Fringe, and can’t be long for this world.  It probably didn’t have much effect on the long-running CSI NY and BLUE BLOODS that surround it, but they’re slumping too, with twin 1.2s that are far […]

A quick update. SEASON TO DATE through six full weeks (39 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.77 rating in prime time (up 20% from the same period last year). CBS is back in second place with a 2.36 (down 17%). FOX is back in third place […]

Lingerie beats larynxes. CBS:  The VICTORIA’S SECRET FASHION SHOW, while down almost a ratings point from last year’s installment, still scored as the highest-rated show of the night (doubling recent numbers for Vegas in the hour), its rating more than those of ABC and NBC combined.  Earlier in the evening, the 48-year old RUDOLPH THE […]