THE WHISPERS are getting harder to hear. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Due to live sports, there may be adjustments ahead for CBS, NBC and FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

It’s good to be one week after Halloween, as week-to-week comparisons in most cases look unusually good after last week’s low holiday numbers.  The exception is wherever The Voice comes into play. ABC:  Everything was up, by as much as half a ratings point in the cases of MODERN FAMILY and SUBURGATORY.  It may be […]

  CBS was the night’s easy winner, although its numbers won’t be sorted out until tomorrow. CBS:  Golf’s fourth and final major, the PGA CHAMPIONSHIP, ran until 9PM ET last night instead of the scheduled 7PM end time because of a severe weather delay.  60 MINUTES and BIG BROTHER were pushed two hours later than […]

  BROADCAST FINALS:  ABC’s NHL game was at 0.36.  NBC’s SNL dropped 0.08 to 0.65.  FOX’s MLS match was at 0.10.  CW’s MASTERS OF ILLUSION was at 0.04, and TOTALLY WEIRD & FUNNY premiered at 0.04/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN dominated the cable day, with UFC FIGHT NIGHT […]

  ABC’s annual New Year’s Eve win was even wider than last year’s. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]