The KENNEDY CENTER HONORS weren’t as bright this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NOTE:  ABC and CBS ratings may adjust in finals due to local preemptions for THURSDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final NFL game of the season (an NFL Wild Card game on Saturday night, which should go up to a 10.6 rating).  But […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  And after 9 hours of delay, we have… ratings!  Which look pretty much as expected, despite the new Nielsen methodology.  Of course, with a night of reruns and faded specials on almost every network, it’s not clear if we’d recognize a change even if one was there.  Next week will be much more telling. DEMOGRAPHIC […]

> Not much good news for anyone–including the night’s winner. FOX:  The network ran the table 8-10PM, but with ugly numbers:  GLEE and NEW GIRL both set season lows, and RAISING HOPE was just 0.1 above its low.  For the first time in quite a while, Glee was below a 3 rating. ABC:  LAST MAN […]

  AFTERNOON UPDATE:  WORLD SERIES GAME 1 ended up adjusted to 4.2, a bit below where we anticipated but still 0.6 above last year’s Game 1.  Nothing else moved more than 0.1 from the morning numbers, but it’s noteworthy that THE TOMORROW PEOPLE edged up to 0.7, a more solid CW number, and since MODERN […]

THE WHISPERS got a lot quieter. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]