> The final arrival of the season is a flop. CW:  THE LA COMPLEX has some promise, but as a low-budget, no-star version of the network’s usual fodder, it didn’t give the Marketing department much to work with.  Viewers were not enticed, and the result was a terrible 0.3 debut.  (It’s not clear whether LA […]

  Bumps for ABC’s midseason finales, but not such great news at other networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The NCAA TOURNAMENT CHAMPIONSHIP was dominant but also down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  BROADCAST FINALS:  ABC earned bragging rights on the STATE OF THE UNION broadcast ratings with 0.61/4.4M. ABC:  Prior to the speech, the network aired a rerun at 0.26. CBS:  A rerun at 0.33 NBC:  NIGHT COURT was steady at 0.55, and AMERICAN AUTO was down 0.02 to 0.30. FOX:  9-1-1: LONE STAR dropped 0.09 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  Wrestling easily took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Last night’s numbers were generally slightly up from last Tuesday, but still minimal. NBC:  AMERICA’S GOT TALENT rose 0.1 to 2.5, enough to win the night.  Similarly, a new episode of OFF THEIR ROCKERS was up 0.1 to 1.0–although that was just slightly above the 0.9 a rerun got in the preceding half-hour. ABC:  […]