The returnees were somewhat soft. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  NOTE:  The chart below is incorrect as to ABC’s line-up, which replaced THE GREAT AMERICAN BAKING SHOW with a rerun of THE GREAT CHRISTMAS LIGHT FIGHT due to issues with one of the former’s judges. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 […]

  Only one show last night topped a 1.5 rating. ABC:  An 8PM SHARK TANK only managed a 1.2, but the 9PM season finale zoomed up to a 1.9, easily the highest-rated show of the night (but down a tick from last week).  2d highest:  the 1.5 for 20/20, although that was down 0.2 from […]

  Anybody want to debate the importance of a lead-in from The Voice? NBC:  For the second consecutive week, THE BLACKLIST had a reduced, non-Voice lead-in (this week it was the season premiere of HOLLYWOOD GAME NIGHT, its 2 hours at 1.3/1.5, down from last week’s 1.9 for American Ninja Warrior), and for the second […]

  The usual suspects. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  AFTERNOON UPDATE:  BAD TEACHER is already on life support, down another 0.1 in adjusted numbers to 1.4.  As often happens, THE BIG BANG THEORY gained 0.1 at the expense of THE MILLERS.  THE VAMPIRE DIARIES avoided tying its low with an extra 0.1.  All else was as-is–including the series low for AMERICAN IDOL–except that […]

Thursday preliminary broadcast ratings: