A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

NOTE: We’ll be holding our analysis of Thursday night network ratings until final numbers this afternoon, because ratings for each network were inflated as listed below by local major-market pre-emptions for a full slate of NFL Preseason games: ABC (pre-emptions in Los Angeles for the Chargers, Cleveland, Nashville and Buffalo) CBS (in New York for […]

  Another night for none of the networks to feel good about. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last week’s rating and only 4% below the same week last year.  Although The Voice is getting […]

  AFTERNOON UPDATE:  WORLD SERIES GAME 1 ended up adjusted to 4.2, a bit below where we anticipated but still 0.6 above last year’s Game 1.  Nothing else moved more than 0.1 from the morning numbers, but it’s noteworthy that THE TOMORROW PEOPLE edged up to 0.7, a more solid CW number, and since MODERN […]

  BROADCAST FINALS ABC:  A run of the Marvel/Disney movie SHANG-CHI & THE LEGEND OF THE 10 RINGS was at 0.28. CBS:  Reruns at 0.28/0.26/0.18/0.16. NBC:  Reruns at 0.21/0.24/0.16. FOX:  Reruns at 0.16/0.13. CW:  After a rerun at 0.04, 100 DAYS TO INDY was up 0.03 to 0.05. TELEMUNDO:  TOP CHEF VIP slipped 0.03 to […]

It’s not that no one was watching television last night:  Discovery’s SKYWIRE LIVE WITH NIK WALLENDA delivered 13M viewers during his actual Grand Canyon walk.  What viewers weren’t watching was broadcast TV, as the networks combined for a 3.6 adult 18-49 rating, 6% below last year’s results for the parallel night NBC:  The international co-production CROSSING […]

  IN AN INSTANT may not be around that long. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]