DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST FINALS ABC:  The season finale of SHARK TANK was at 0.35, down 0.02 from the last new episode, and down a tenth from last season’s finale.  20/20 dropped 0.09 to 0.19. CBS:  On season finale night, SWAT was at 0.35 (down a tick from last week, and up 0.03 from last season’s finale […]

> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other 4 broadcast networks combined.  And yet… the number was down 24% from last season’s Wednesday premiere.  Last year’s 9.8 […]

  NCIS may be showing its age. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

NBC:  AQUARIUS (remember, already renewed for a 2d season!) fell 0.1 with its move to Saturday to a new low 0.3.  The sparse but committed fans of HANNIBAL, though, followed their show, which maintained its 0.4.  Both were outrated by the 0.5 for a rerun of RUNNING WILD. CBS:  Still burning off episodes of THE […]

  Happy 4th of July! No one was watching television last night. CBS:  Somebody had to win last night, and it was CBS, with a whopping 1.2 evening average.  BIG BROTHER hit an all-time low 1.6 (down 0.6 from last week).  After that, THE AMERICAN BAKING COMPETITION‘s 1.2 was enough to win at 9PM, and […]

  Hockey’s Game 7 dominated the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]