ONCE UPON A TIME had a rude welcome to Fridays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  COLLEGE FOOTBALL seized the chance to take a Sunday before the NFL arrives. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

      NETWORK FINALS:  Despite the NCAA TOURNAMENT’s spillover into primetime, the only CBS adjustment was a 0.1 drop for NCIS: LA. Elsewhere, both the new and rerun episodes of LITTLE BIG SHOTS gained 0.1, and the rerun of BOB’S BURGERS lost 0.1.        Broadcast Official Nationals Program Ratings Chart     […]

  College basketball’s big night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Note: Friday numbers are again inflated slightly by a few pre-emptions on most networks for NFL PRESEASON games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

With three nights of official national ratings counted, CBS is in front with a 2.99 Adult 18-49 rating, down a dizzying 30% from the first three nights last fall (when CBS was a towering #1 at a 4.28 rating).  Remember, The Eye pulled a 10.7 rating for the season premiere of Two and a Half Men […]