Football is back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

A fond farewell to Wisteria Lane. ABC:  The bang-up season finale of ONCE UPON A TIME scored a 3.2, its best number in 2 months, sending the series to summer hiatus on a high.  DESPERATE HOUSEWIVES shuffled off its mortal coil with the same 3.2, not exactly an event number (just slightly higher than last […]

NOTE: Many FOX stations (mostly in the Northeast and Texas) carried the regional NFL game between Washington and Pittsburgh. The game ended after 8PM ET and impacted the fast affiliate-based nationals for FOX. Precise program ratings for FOX primetime will be available this afternoon with the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]

Smash = Moose Murders. NBC:  Despite enormous, and well-publicized, behind the scenes changes, and weeks of intensive, expensive marketing, NBC couldn’t convince viewers to give SMASH another chance, and the Season 2 premiere had, by far, the show’s lowest rating ever with an awful 1.1.  (And as Mitch Metcalf noted earlier this morning, even that […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

The night was defined by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  There was barely any original programming on the networks for the Friday of Labor Day weekend.  NBC’s DATELINE was up 0.3 from last week to a 1.0 that tied a SHARK TANK rerun as the highest number of the night (DATELINE was also 0.3 ahead of the AMERICA’S GOT TALENT rerun that filled NBC’s […]

  What a difference a year makes:  on the same Sunday night last year, NBC averaged an 11.6 rating with adults 18-49 in prime time for the second night of competition at the London Summer Olympic Games, and the four broadcast networks added up to a 14.4 rating.  Last night, the networks combined for a […]