DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

NETWORK UPDATE:  The time-zone adjusted rating for Game 2 of the NBA FINALS climbed to 6.0.  As expected, the primetime JIMMY KIMMEL LIVE and NBA COUNTDOWN dropped heavily, from 2.2/2.3 to 1.1/1.3. SATURDAY CABLE:  Starz’s POWER needed two runs, at 9 and 10PM, to accumulate a passable 0.3 rating in 18-49s (9PM was 0.15, 10PM […]

  Viewers were hopelessly devoted to GREASE LIVE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Another quiet Friday on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

    One-third of last year’s viewers have left.   FOX:  The next-to-last AMERICAN IDOL of the season, airing against repeats on every other network, scored a 4.2, which gave FOX the nightly win but was down a whopping 2.2 rating points from last year’s parallel show.  GLEE‘s season finale, given that mighty lead-in, earned […]

Wednesday preliminary broadcast ratings:

UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

  EMPIRE dominated a night with many reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]