STAR isn’t EMPIRE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   […]

>   A football appetizer, compared to next week’s all-you-can-eat buffet. NBC:  The PRO BOWL, aka the NFL All-Star Game, won the night, but at nowhere near the ratings for regular games, let alone the bonanza the network will reap next week for the Super Bowl, aka The Most Expensive Smash Promo Ever. ABC:  ONCE […]

  Sports on two networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Post-Sweeps malaise. NBC:  Cleveland must be feeling pretty good about its preemptions last night, as the 9-11PM regular network schedule averaged under a 1.0 rating, with 0.9s for a new 1600 PENN and rerun SVU, and a 1.0 for an OFFICE rerun.  COMMUNITY held even at 1.1 at 8PM, followed by 0.9 for a PARKS […]

  BH90210 plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS ABC:  After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.49, a night of premieres with CELEBRITY FAMILY FEUD at 0.68, THE FINAL STRAW at 0.42, and THE $100,000 PYRAMID at 0.34. CBS:  After a rerun 60 MINUTES at 0.40, BIG BROTHER was at 0.72, followed by reruns at 0.22/0.23. NBC:  The premiere […]

THE WEEK.  For the recently completed week ending Sunday (February 11-17, 2013), FOX won with a preliminary 2.11 adult 18-49 rating in prime time, down from last week’s 2.25 rating but still ahead of the horrible performances by the other networks. CBS will fall to second place with a preliminary 1.89 adult 18-49 rating, down from last week’s Grammy-boosted 3.32 […]

The kitchen outrated the boudoir. ABC:  BACHELOR PAD wasn’t able to capitalize on the strong ratings for Sunday’s Bachelorette finale, premiering with a 1.4 that was way below last year’s 2.2 start.  That didn’t help THE GLASS HOUSE, which matched its 0.8 low. FOX:  The HELL’S KITCHEN/MASTERCHEF pairing continues to work, with 2.6/2.7 that gave […]