A crossover helped re-launch the ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

For the second week in a row, FOX is the only network above a 2.0 rating in the prime time weekly average.  NBC is headed for a record low week: the estimated 1.13 falls comfortably below the previous low (week 19 of the season, January 28-February 3).  Week 19 had a pretty good excuse: the […]

  At least there was a little variety in which reruns scored best last night. CBS:  It was MIKE & MOLLY on top with a 1.5 rerun, and 2 BROKE GIRLS behind it at 1.4, both ahead of the usual leader, HOW I MET YOUR MOTHER and also MOM, both at 1.2.  The network threw […]

  What a difference a year makes:  on the same Sunday night last year, NBC averaged an 11.6 rating with adults 18-49 in prime time for the second night of competition at the London Summer Olympic Games, and the four broadcast networks added up to a 14.4 rating.  Last night, the networks combined for a […]

NOTE: CBS and NBC time-period ratings below are inflated about a tenth of a point by local broadcast pre-emptions for THURSDAY NIGHT FOOTBALL (aired nationally on the NFL Network). WKRC in Cincinnati carried the game instead of the CBS schedule, and WBAL in Baltimore carried the game instead of the NBC schedule. Also, the ratings […]

  THE BACHELORETTE continued to dominate the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

NFL PRESEASON. The fast nationals for ABC, CBS and NBC below are inflated by a few tenths of a rating point by NFL Preseason pre-emptions in the following major markets: ABC (New York, Washington DC) CBS (Boston, Pittsburgh) NBC (Philadelphia, Milwaukee, Green Bay) In addition, FOX’s NASCAR race is subject to adjustment.  In light of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###