Halloween seemed to hurt some networks more than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

With 3 weeks to go until the London Olympics, NBC is already reaping some of the benefits of its coverage. NBC:  Nothing on the other networks could do more than tie the lowest-rated hour of last night’s US OLYMPIC TRIALS with a 1.4.  The highest rated Trials hours, Women’s Gymnastics in the 9-11PM slot, more […]

  Talent competition shows continued to dominate network television. NBC:  After THE VOICE‘s new Tuesday low 3.0 (down 0.2 from last week), AMERICA’S GOT TALENT premiered with a 3.1 rating from 9-11 pm (3.0, 3.1, 3.2 and 3.0 by half hour).  This was its lowest-ever premiere; last year the show debuted with a 3.7 rating, […]

  BROADCAST FINALS ABC:  A run of the original pilot for THE MANDALORIAN (to coincide with the new season starting this week on Disney+) was at 0.29.  20/20 was up 0.03 to 0.34. CBS:  SWAT fell 0.13 to 0.33, followed by reruns at 0.21/0.20. NBC:  LOPEZ VS LOPEZ ticked down to 0.26, YOUNG ROCK gained […]

Fast affiliate-based nationals for Sunday 02.02.2020 will be delayed a few hours. Please check back around 2:30 pm ET / 11:30 am PT. ###

> FRINGE ties for its network lead on the night!  (Don’t read the fine print.) FOX:  The newly-renewed FRINGE went up an essentially meaningless 0.1 to 1.1.  Since THE FINDER (facing original competition on every side) dipped 0.1, that put both shows at 1.1–but don’t make any bets on Finder joining Fringe on the 2012-13 […]

> After 2 nights of sinking numbers, stability returned to the ratings on Wednesday. ABC:  All in all, a good night.  The first half of the evening was down a tenth or so here and there, but the network got help where it mattered.  HAPPY ENDINGS is now hitting its stride in viewership as well […]

  There was barely any original programming on the networks for the Friday of Labor Day weekend.  NBC’s DATELINE was up 0.3 from last week to a 1.0 that tied a SHARK TANK rerun as the highest number of the night (DATELINE was also 0.3 ahead of the AMERICA’S GOT TALENT rerun that filled NBC’s […]