A meh night even by Friday standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> SMASH-watch continues, on a very atypical night. NBC:  With NASCAR unexpectedly occupying FOX’s primetime, CBS down and ABC up, the great news for NBC was that SMASH stabilized and even creeped up 0.1 from last week, a level that would leave the network very happy if the show can just stay there.  Even better, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  ABC’s Friday sitcoms ended their seasons quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The turkey was barely cold before Christmas season arrived on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  A good night for sports, and a bad night for everything else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

A quick update. SEASON TO DATE through six full weeks (39 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.77 rating in prime time (up 20% from the same period last year). CBS is back in second place with a 2.36 (down 17%). FOX is back in third place […]

  BROADCAST FINALS ABC:  THE BACHELOR rose 0.11 to 0.63, and THE GOOD DOCTOR was up 0.03 to 0.34. CBS:  THE NEIGHBORHOOD edged up 0.02 to 0.54, BOB HEARTS ABISHOLA dropped 0.07 to 0.38, NCIS slipped 0.03 to 0.41, and NCIS: HAWAII ticked down to 0.33. NBC:  THE VOICE fell a tenth to 0.64, and […]