We won’t have Friday’s cable numbers until Monday, but there’s a good chance that ESPN’s World Cup coverage outrated everything on the broadcast networks last night. NBC:  The dubious honor of the night’s highest rated show went to DATELINE, down 0.2 from its last airing (it was preempted last week by the Stanley Cup Finals) […]

Monday fast national ratings:

  It was a good night for both broadcast and cable last night. With the benefit of a huge football overrun that lasted until the very last moment before the awards were set to begin, the EMMY AWARDS had a 4.9 rating in 18-49s, more than a full point higher than last year’s 3.8 in […]

30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]

  CELEBRITY FAMILY FEUD faced some competition. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Whatever Undercover Boss did last night, it should do that again. CBS:  On a mostly quiet network night, UNDERCOVER BOSS zoomed by half a ratings point to 1.8–not quite the biggest show of the evening, but close.  The rest of the line-up didn’t fare as well, as both HAWAII 5-0 and BLUE BLOODS slipped […]

  AMERICAN IDOL continued to decline. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  Sitcoms were the news. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]