DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

HAPPY NEW YEAR!  The ghost of Dick Clark continued to smile over New Year’s for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  A solid season premiere for ALL AMERICAN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  AFTERNOON UPDATE:  As expected, adjusted numbers leveled much of the day’s playing field.  HART OF DIXIE and BEAUTY & THE BEAST reverted to last week’s 0.4/0.3 ratings, while at CBS, HOW I MET YOUR MOTHER ended up down 0.1 from last week at 3.0, and 2 BROKE GIRLS dropped 0.1 to 2.5.  MOM was […]

Wednesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership […]

Compared to the return of Smash, the season premiere of Community looked like–well, a smash. NBC:  Were they just curiosity-seekers, intrigued by the show’s overhaul, or fans who will stick around?  We’ll find out next week, but for one night at least, a network desperately in need of good news got a bit, as COMMUNITY […]

  Even allowing for likely adjustments upward, the NBA FINALS is scoring low compared to 2019. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]