A mild night for all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  A modest gain for GAME ON. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Several shows returned from midseason breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A slower decline for the SUPER BOWL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The […]

> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original programming on a night that often sees season-low ratings. ABC:  The Alphabet was both the main recipient and victim of the odd […]

> Say goodnight, CHUCK. NBC:  Fittingly enough, Chuck bid adieu to the airwaves with a decent (season-high) but unremarkable 1.3 rating that didn’t win either hour but was in the hunt.  Creatively, too, the show stayed true to its vision of a grand romance masquerading as a sci-fi/spy thriller parody, silly but also unapologetically emotional.  […]

  Nothing on broadcast TV reached a 1.0 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Note that MONDAY NIGHT FOOTBALL preemptions leave ABC and NBC subject to adjustment. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]