Another low night for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  REBEL held its own. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Newsmagazines and reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  A 2-hour […]

  BIG BROTHER improved with a move to its regular timeslot. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  BROADCAST FINALS ABC:  Reruns at 0.26/0.20. CBS:  The AFC CHAMPIONSHIP GAME was at a massive 14.35, followed by an episode of FIRE COUNTRY at 1.88. NBC:  Reruns at 0.18/0.14. FOX:  Following the afternoon NFC CHAMPIONSHIP GAME at 12.24, primetime was reruns at 0.53/0.30. CW:  Reruns at 0.06/0.05/0.03/0.02. TELEMUNDO:  CASA DE FAMOSOS was down 0.04 […]

  The newcomers didn’t impress. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  AFTERNOON UPDATE:  WORLD SERIES GAME 2 ended up at an adjusted 3.6, just where we expected and slightly above last year’s Game 2.  There weren’t a lot of additional adjustments, but a couple of them were significant.  THE BIG BANG THEORY bounced back 0.3 to 5.2, but THE MILLERS actually went down 0.1 to […]

  None of the night’s returns livened things up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]