Not a Happy New Year for THE GIFTED. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> Once upon a time in the fairy-tale world of broadcast television, there was a network that got exactly what it most wished for… ABC:  And that network was ABC.  ONCE UPON A TIME launched beautifully against male-skewing football and baseball, and was actually within hailing distance of the first half hour of the World […]

  As was the case last Thursday, NFL PRESEASON coverage is likely to lead to widespread adjustments from the preliminary ratings, so we’ll hold our analysis until finals this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

None of the new Sunday arrivals look like a breakout hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  AFTERNOON UPDATE:  The biggest change from this morning was a 0.2 drop for THE MILLERS (probably because it started at 8:31PM and had been credited with a tinge of the BIG BANG THEORY viewership).  That, along with a 0.1 bump for AMERICAN IDOL at least moved IDOL farther away from MILLERS territory.  BIG BANG […]

  There was very little interest in the return of EXTANT, rebooted or otherwise. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  GOTHAM’s season finale roused some interest. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2) Ratings analysis and comparisons follow […]

  Hannibal‘s appetite wasn’t as strong last night. FOX:  After a slight surge last week, AMERICAN IDOL was back down to 2.9, a 0.3 drop and just slightly above its series low.  (And to add insult to injury, it’s behind a rerun Big Bang Theory on CBS.)  However, it may make up some of that […]