The CBS line-up felt the lack of an NCAA lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> A preview of next season’s schedule? CBS:  The network experimented with a new episode of THE MENTALIST at 9PM, and while the 2.0 rating was 20% below the show’s Thursday season low, Friday offers fewer available eyeballs, so a decline was to be expected.  Mentalist nevertheless considerably outrated what CSI NY and A Gifted […]

The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new shows non-stop to hundreds of millions of viewers!  What are you gonna do now?” “I’m going straight to the toilet!!” Yes, NBC quickly discovered just how […]

  At this late point in the network summer, it wouldn’t make sense to expect much change from the norm. ABC:  The move of MISTRESSES to 9PM had only mild effect, as the show climbed 0.1 to 1.0.  That was below the 1.1 for the rerun SHARK TANK that preceded it. NBC:  With less competition […]

  AMERICAN IDOL continued to fade, this time without Sunday’s excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Note: CBS and NBC fast affiliate-based nationals below are inflated by NFL THURSDAY NIGHT FOOTBALL local pre-emptions in New York (NBC) and Cleveland (CBS). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

NFL PRESEASON. The fast nationals for all networks below are inflated by a one- or two-tenths of a rating point by NFL Preseason pre-emptions in the following major markets: ABC (Los Angeles, Houston, Nashville) CBS (Dallas, Cincinnati) NBC (Tampa) FOX (Chicago, Seattle)   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays […]

  GAME OF SILENCE had a quiet start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]