Even ROSEANNE couldn’t do much for ALEX INC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  GREY’S ANATOMY settled after last week’s big midseason premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Not a lot of support for scripted programming. ABC:  The Alphabet took the night, winning each hour with its unscripted trio of SHARK TANK (2.0, the highest rated show of the night), PRIMETIME (1.6) and 20/20 (1.4). CBS:  Some of last week’s bump from the elimination of Made In Jersey dissipated, and after a 0.8 […]

  Note:  Due to local preemption for MONDAY NIGHT FOOTBALL, ABC’s numbers may be particularly adjusted in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

> SMASHWatch has a note from THE BACHELOR. NBC:  SMASH was down 0.3 last night, to a still-decent 2.4 that was nevertheless only 0.1 above its season low thus far.  But it faced atypical competition from the post-Bachelor special on ABC, which is sort of an excuse (“sort of” because with CBS in repeats, the […]

  Daylight Savings Time only made ABC’s Sunday troubles worse. ABC:  It’s getting harder to label ONCE UPON A TIME as a “hit,” with last night’s episode tying its series-low 2.2 and the numbers not much higher than that over the past 6 weeks.  Last night was down 0.7 from the same Sunday last year.  REVENGE fell below […]

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednesday, but below the comparable night at the 2002, 2006 and 2010 games, and only the Opening Ceremony and Tuesday’s telecast are […]

  Republicans ♥ NBC? NBC:  Somewhat ironically, considering the Right’s loathing of MSNBC, preliminary numbers have the Peacock as the GOP network of choice for last night’s coverage of the REPUBLICAN NATIONAL CONVENTION, with a 1.3, more than the CBS and ABC numbers combined.  The rating may be somewhat attributable to the 2.4 earned in […]