One lesson of the fall:  as much as things have changed in TV, crossovers still work. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

Network Programmer conversation today:  “OK, Niagara Falls on a high wire worked–next time, let’s do someone walking on his hands across the Grand Canyon.” “Hopping across the Sahara Desert!”  “Swimming across the Atlantic Ocean–one hand tied behind his back.”  “Book it for Sweeps!” ABC:  MEGASTUNTS was a big hit for ABC last night, its 2.5 […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

REVOLUTION continues to slip. NBC:  There are 2 more airings of REVOLUTION before it goes off the air until late March, and these are its ratings over its past 4 airings:  3.3, 3.0, 2.8 and last night’s 2.6.  Now, 2.6 is still a very strong number for a 10PM show, and Revolution still dominates its […]

  AFTERNOON UPDATE:  SURVIVOR widened its lead over AMERICAN IDOL by 0.1, and that was the only change from this morning for the new episodes.  On ABC, reruns of THE MIDDLE, SUBURGATORY and MODERN FAMILY all went up 0.1 (but the new MIXOLOGY didn’t), and the rerun NASHVILLE dropped 0.1. WEDNESDAY CABLE:  As we prepare […]

  CW’s experiment with historical romance didn’t get off to a great start. CW:  An 0.8 isn’t a terrible number for CW, so if REIGN can manage to hold there, it has a chance.  But its debut was 0.2 below the launch of The Originals, and a big 0.4 under last year’s premiere of Beauty & […]

  REIGN’s time on the throne ended quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  If there were any die-hards out there still nursing some flicker of hope that SMASH could survive its move to the basement of network television on Saturday nights, the ratings for its debut (which featured a fairly painful appearance by Liza Minnelli) snuffed them out.  Not only did Smash fall to its all-time low […]