> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall.  (In fairness, the DESPERATE HOUSEWIVES lead-in to Pan Am was a lot higher than last night’s rating.)  GCB […]

  The regular season hasn’t started yet, but the NFL is already in charge. NBC:  Per Mitch Metcalf, although preliminary numbers have the Sunday night NFL PRESEASON FOOTBALL game at a 2.1, we anticipate that final numbers will bring that to 2.6, easily winning the night for NBC. CBS:  BIG BROTHER rose 0.2 to 2.3, […]

  WWE SMACKDOWN is looking less powerful. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  At this late point in the network summer, it wouldn’t make sense to expect much change from the norm. ABC:  The move of MISTRESSES to 9PM had only mild effect, as the show climbed 0.1 to 1.0.  That was below the 1.1 for the rerun SHARK TANK that preceded it. NBC:  With less competition […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC tumbles to last place with the NBA Finals all wrapped up.  The network is now pacing 12% behind last year’s comparable week.  CBS is back in the game with the early premiere of Big Brother and […]

  ABC:  The network’s hope of creating an early summer sensation with 500 QUESTIONS is dying on the vine, as the game show fell yet again, down 0.2 from Thursday (which was down 0.2 from Wednesday) to 0.8.  20/20 was down 0.1 from last week to 1.0, and also down 0.1 from the SHARK TANK […]

Summer Mondays returned from last week’s holiday break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]