ABC was the odd network out last night, despite an all-new line-up. NBC:  THE WINNER IS was far from the winner in its Thursday premiere with a 1.0.  (It followed a repeat of itself, which didn’t do much worse with 0.8.)  The premiere of HOLLYWOOD GAME NIGHT fared better.  Per Mitch Metcalf:  Game Night […]

  Social media excitement doesn’t always equal ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Saturday preliminary broadcast ratings in prime, including two college football games (#7-Michigan State at #3-Oregon on FOX from 6:30-10:00 and Michigan at #16-Notre Dame on NBC from 7:30-11:00 pm ET). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women […]

Tuesday fast national ratings:

An oddball night, thanks to the final PRESIDENTIAL DEBATE and sports. NBC:  Normally it would be worth some concern that THE VOICE was down 0.6 from last week (still an easy winner at 4.2), but on such an atypical evening, it’s hard to know if the drop has any meaning.  Because NBC had the bulk […]

> Dancing doesn’t mambo as fast as it used to. ABC:  The DANCING WITH THE STARS results show did a whole lot better at 9PM than The River‘s ratings, winning the hour with a 3.0 (compared to River‘s mid-1 numbers).  But the Dancing franchise is fading, and as with the performance show on Monday, Tuesday’s […]

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  It’s a terrible start for a densely-plotted, serialized show that’s unlikely to lure many viewers […]

  THE CODE didn’t have the key to high ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]