NBC  averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago.  NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. […]

  Low returns for the CBS line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

        NETWORK FINALS:  The BULL rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     NOTE:  At this time, we don’t have Monday cable ratings lower than the Top 150 on the charts below. CABLE HIGHLIGHTS:  ESPN continued its COLLEGE FOOTBALL bowl game reign […]

      NEW FEATURE: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and comments.     SUNDAY NIGHT FOOTBALL adjusted […]

Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 weeks, this is the highest-rated night on any network. Further, the Sunday prime time ratings for […]

The Voice hasn’t run out of steam just yet. NBC:  The cycle finale of THE VOICE hit a 4.9, way up from last week and even more impressively, up half a point from last spring’s finale.  Even a rerun of the previous night’s episode at 8PM managed a 2.4, in 2d place for its hour.  […]

  Hannibal doesn’t have much of an appetite.   NBC:  The positive spin on HANNIBAL‘s 1.6 debut is that it’s better than NBC has done in that awful timeslot in roughly a year, and a considerable boost from its lead-in.  Nevertheless, a 1.6, mired in last place for the hour, is hardly anything to celebrate, […]

  One network defied the holiday season to air new episodes of its regular series. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]