The NCAA men’s basketball championship tournament rolled on Sunday with two games to select the last Final Four spots.  The two games averaged 19% higher household ratings than last year in the 56 local markets measured by Nielsen (covering 70% of the country).  The second game at 5:00 Sunday almost hit the magic 10.0 rating […]

> Earlier this afternoon, final national ratings for last Friday were released, and once they confirmed that GRIMM had pulled a 1.6 rating, even with the previous week (and just 0.1 out of first place for its hour), NBC reacted like it had found its own American Idol.   Not only did the show get its […]

>The cable landscape this week was dominated by MTV, a network that has gone through many incarnations and ups and downs over the past few decades.  Now it is going through a red-hot period.  The top four cable programs this week could be found on MTV, led by the simply terrific performance of the Video […]

  BROADCAST FINALS ABC:  STATION 19 dropped 0.09 to 0.42, and GREY’S ANATOMY was down 0.07 to 0.38.  The special THIS IS REVENGE was at 0.22. CBS:  YOUNG SHELDON ticked up to 0.56.  The season finale of GHOSTS was at 0.62, up 0.12 from last week and up 0.06 from last season’s finale.  SO HELP […]

>Another Sunday without a network averaging over a 2 rating.  Amazing Race continues to shine for CBS, but NYC 22 is slipping away quickly in its second telecast.  ABC’s Once Upon a Time remains the top-rated show of the night, but the benefit of those rating points were wasted on a Hallmark Hall of Fame […]

  CBS:  Not a successful night.  THE AMAZING RACE kicked off its move to Fridays at 1.1, slightly over half of last fall’s Sunday premiere, and 0.4 below the start of the spring 2014 arc.  HAWAII 5-0, at 1.3, was 0.3 below last fall’s start, and BLUE BLOODS lost half a point from last fall’s […]

  NOTE:  due to reports on events in Baltimore as well as some sports preemptions, preliminary ratings may be subject to more adjustments than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]

> It looks like the men who made ABC’s WORK IT will have to don dresses to land their next gig:  after only 2 low-rated airings, the network has given in to the inevitable and pulled the awful show from its schedule.  However, those hoping that what was bad for Work It would be good […]