Aside from a couple of mild finale bumps, another night of bad news. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  FRIDAY STARZ:  It doesn’t appear as though DA VINCI’S DEMONS is going to be a gamechanger for Starz, as the series debuted with a tame 0.4 in 18-49s, about half of the total viewership of 1M.  That was coming off a 0.6 rating for the series finale of SPARTACUS: WAR OF THE DAMNED, which […]

  BROADCAST FINALS:  NBC’s primetime WINTER OLYMPICS coverage was at 1.37.  ABC’s NBA game was at 0.92.  CW’s shows were at 0.05/0.06.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  USA’s portion of WINTER OLYMPICS coverage was at 0.39/0.36/0.31/0.29/0.17/0.16/0.15/0.11/0.11.  ESPN’s COLLEGE BASKETBALL was at 0.33/0.31/0.19/0.18, with UFC PRELIMS at 0.31.  Hallmark’s original movie […]

        NETWORK FINALS:  LITTLE BIG SHOTS and BOB’S BURGERS gained 0.1 in final numbers, while GENIUS JR and the 8:30PM BROOKLYN NINE-NINE lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It’s not exactly breaking news at this point that AMC’s THE WALKING DEAD […]

  Fair starts for the trio of newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.05 to 0.52, with the lead-in hour up 0.08 to 0.30.  Food Network’s DINERS, DRIVE-INS & DIVES gained 0.03 to 0.30.  TLC’s 90 DAY FIANCE “first look” special was at […]

      NETWORK FINALS:  A MILLION LITTLE THINGS and the 8PM rerun of YOUNG SHELDON lost 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.65/0.49.  On TLC, DR PIMPLE POPPER dropped 0.05 to 0.59, and MY FEET ARE KILLING ME […]

> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm of Zooey Deschanel paid off big-time, and NEW GIRL‘s 4.8 rating (slightly updated from Mitch Metcalf’s report) was […]