DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>Another weak Sunday night on network television.  CBS narrowly won the night with Adults 18-49 in the preliminary fast nationals, thanks to coverage of the NCAA Basketball Tournament until 7:43 pm.  ABC was down from last week, mostly because of a disappointing third-week performance from GCB (down to a 2.0 rating, though that was enough […]

>From time to time, we will check in with the cable networks to see what programs are resonating with the audience.  HBO’s True Blood and History’s Pawn Stars would be considered summer hits on any network.  True Blood is especially impressive since HBO is available in only a small minority of US television homes.  And the […]

Wednesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  NOTE: The Presidential Address from 9:00-9:15 pm ET (which won’t be rated in the official nationals) delayed the 9 and 10 pm programs on ABC, CBS, NBC and FOX.  The ratings below are approximate until […]

  Essentially, right now you could air a reading of the US budget after The Voice and do some kind of number. NBC:  THE VOICE continued on its merry way, up 0.2 from last Tuesday’s installment to 4.3.  The first half of THE NEW NORMAL‘s season finale got the plum lead-in and rose 0.6 from […]

      NETWORK FINALS:  MASTERCHEF, the AMERICA’S GOT TALENT recap show, and the reruns of MODERN FAMILY and FRESH OFF THE BOAT each gained 0.1 in final numbers, while WAYWARD PINES lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s ROYAL PAINS finished its run at […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

    NETWORK UPDATE:  SUPERSTORE and both SUPERGIRL and SCORPION gained 0.1 in final numbers, but THE BACHELOR LIVE aftershow lost 0.1.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Without MONDAY NIGHT FOOTBALL to contend with, Monday cable was VH1’s for the taking, which it did with LOVE & HIP-HOP, up 0.06 […]