Things didn’t get much better for AMERICAN IDOL on its second night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Here are the weekend sports ratings for Saturday December 31, 2016 and Sunday January 1, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last […]

> Season 1 of X Factor is in the books. FOX:  On a night with only 2 other weak hours of first-run network programming, THE X FACTOR‘s season finale of course dominated, with a 3.8 rating that concluded a very solid run.  That’s 0.1 higher than the finale of last season’s The Voice, and Factor‘s […]

  On a mostly subdued night, THE MASKED SINGER was even more dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

  The year’s NCAA TOURNAMENT arrived on broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality shows.  Interest should build as the season on the island wears on so it could hit our projected […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday May 7 and Sunday May 8, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. Triple Crown: Kentucky Derby Saturday 3.92 rating […]