A triumph for BEING REUBEN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

RNC Night 4: There were 19.7 million viewers 2+ across the six major television news networks for last night’s RNC coverage after 10:00 pm ET. That’s 2.1 million viewers below the same night for last week’s DNC and 11.1 million viewers below the final night of RNC 2016. RNC Nights 1-4: For the entire week, […]

        NETWORK FINALS:  The CBS and NBC REPUBLICAN NATIONAL CONVENTION coverage gained 0.1 in final numbers, while MYSTERIES DECODED lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  See Mitch Metcalf’s REPUBLICAN NATIONAL CONVENTION Night 4 ratings analysis for a detailed look at the […]

  The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers.  For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings, including to the REPUBLICAN NATIONAL CONVENTION numbers.  In contrast, last week’s Democratic Convention Night 3 ratings rose on 2 networks in finals, the result being that the RNC ended up at 0.3/0.3/0.3, while the DNC was at 0.4/0.3/0.5 on the […]

  Night 3 of the REPUBLICAN NATIONAL CONVENTION was up slightly from Tuesday’s preliminary numbers at 0.3/0.3/0.3, but a bit below last week’s parallel night for the Democrats (0.3/0.3/0.4).  The disparity was more pronounced in aggregate 2+ ratings for the 3 networks, where last night was at 4.9M (down 500K from Tuesday) and the Democratic […]

        NETWORK FINALS:  The ABC coverage of the REPUBLICAN NATIONAL CONVENTION gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  See Mitch Metcalf’s Night 2 post for detailed analysis of the REPUBLICAN NATIONAL CONVENTION ratings.  A snapshot of the 18-49 numbers had […]

  Night 2 of the REPUBLICAN NATIONAL CONVENTION was at a preliminary 0.3/0.2/0.3, consistent with both Monday’s results and last week’s Democratic Convention Tuesday (and of course sharply down from 2016, as all the Convention ratings have been for both parties).  See Mitch Metcalf’s Convention ratings analysis post this afternoon for more detail. DEMOGRAPHIC DETAIL: For […]