For years now, we have received television ratings the following business day, except for network programs broadcast before or after prime time. Such programs that air in the morning, daytime, early evening or late night periods are not so affectionately called “fringe” dayparts. For decades, fringe daypart ratings for the broadcast networks have been released […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). A horrific night for network TV Saturday, when even college football could […]

        NETWORK FINALS:  20/20 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75/0.57.  On Discovery, GOLD RUSH jumped 0.15 to 0.79, with the lead-out hour up two-tenths to 0.58.  A&E’s LIVE PD gained 0.06 to 0.66.  […]

        NETWORK FINALS:  SHARK TANK gained 0.1 in final numbers.  In addition, the final game of the WORLD SERIES adjusted to 4.6, and SUNDAY NIGHT FOOTBALL adjusted to 4.5, down 0.6 from last week’s game.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING […]

  We are pleased to present updated cable charts, providing even more relevant data each day. The color-coded Demographic Detail chart now includes the Top 50 Original Cable Telecasts (previously Top 40), and we have added ratings for three new demographic groups that are very important to advertisers and programmers, which means you will now see […]

  Goodbye, broadcast season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   […]

  A NOTE ABOUT NFL EXHIBITION SEASON:  Over the next several weeks, NFL pre-season games will largely be aired on local stations, rather than nationally.  (For example, last night’s CBS and NBC fast nationals–at least–are inflated, because WCBS New York carried the Jets-Lions game instead of the CBS schedule in prime time, while WRC Washington […]

      NETWORK UPDATE:  The reruns of THE MIDDLE and the IHEARTRADIO JINGLE BALL lost 0.1 in final numbers, as did the 8PM SVU rerun.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games had 4 of cable’s Top 6 cable slots at 1.49 (Texas A&M vs […]