A slight downturn for CMA FEST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Anybody want to debate the importance of a lead-in from The Voice? NBC:  For the second consecutive week, THE BLACKLIST had a reduced, non-Voice lead-in (this week it was the season premiere of HOLLYWOOD GAME NIGHT, its 2 hours at 1.3/1.5, down from last week’s 1.9 for American Ninja Warrior), and for the second […]

  Nielsen wasn’t in a hurry with today’s ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm of Zooey Deschanel paid off big-time, and NEW GIRL‘s 4.8 rating (slightly updated from Mitch Metcalf’s report) was […]

  BROADCAST FINALS ABC:  Night 2 of the NFL DRAFT was at 0.45 on broadcast, down 0.02 from last year. CBS:  COME DANCE WITH ME dipped 0.02 to 0.25.  Airing for the first time since April 8, BLUE BLOODS fell 0.09 to 0.31, and BLUE BLOODS was down 0.03 to 0.38. NBC:  THE BLACKLIST fell […]

      NETWORK FINALS:  Game 4 of the STANLEY CUP FINALS adjusted up to 1.5 in final numbers.  In addition, MISTRESSES dropped 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  RIZZOLI & ISLES began its final season on TNT at 0.58/0.52 for back-to-back episodes, down from 0.75 for […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

      NETWORK FINALS:  DATELINE gained 0.1 in final numbers, and both THE VAMPIRE DIARIES and BLUE BLOODS fell 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery was at the top of Friday cable with GOLD RUSH, down a tick to 1.06, and lead-out THE WHEEL […]