DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  As was the case on Thursday, SUNDAY NIGHT FOOTBALL returned big but not as big as it’s been. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers.  (Footnote:  after EXTANT sets its series low 0.6 this morning, CBS announced that beginning next week, it will move to 9PM with BIG BROTHER as its lead-in, rather than following a CRIMINAL MINDS rerun.)  MASTERCHEF also received an 0.1 bump, as did the rerun of SUPERNATURAL. CABLE HIGHLIGHTS:   A&E’s […]

  Viewers took refuge in pre-Debate family comfort food. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Baseball’s ALL-STAR GAME struck out. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): College football took up 6 of the top 7 slots on Saturday cable, with more farther down the list, ranging from 0.12 for a late ESPN2 game to 1.80 for the mother network’s primetime coverage.  […]

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]