A good night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

NBC Monday is no fluke, with The Voice holding steady (not surprising) and Revolution hanging in there (more surprising).  CBS is suddenly incredibly mediocre on this once-proud night, ABC has slid to banality, and FOX has sunk to irrelevance on the first night of the week. Unlike last week, ESPN’s Monday Night Football does not have a market-related impact […]

  Golf gave CBS a solid win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  AMC:  World Series, no World Series, THE WALKING DEAD really doesn’t care.  It was again the highest-rated show in all of primetime last week, network or cable, with a giant 6.8 rating–and that doesn’t count the additional 1.2 for the 11PM rerun.  TALKING DEAD was the second-highest cable show of the night with 2.3, […]

        NETWORK FINALS:  Live sports led to lots of adjustments, with ABC’s COLLEGE FOOTBALL at a final 1.1, NBC’s STANLEY CUP FINALS at 0.5, and FOX’s MLB BASEBALL at 0.2.  In addition, 48 HOURS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

        NETWORK FINALS:  Because THE MICK aired twice on the west coast, at both 5PM and 8PM, it adjusted up a healthy 0.4 to 2.8. SUNDAY NIGHT FOOTBALL adjusted to 7.4, up a point from the Christmas night game.  RANSOM, however, lost 0.1 in final numbers, and the FAMILY GUY rerun dropped […]

>CBS took the night off last night, handing FOX a Tuesday victory.  FOX is finally getting its original episodes going in anticipation of tonight and tomorrow’s American Idol return.  Otherwise, the night was extremely quiet.  Tuesday is night begging for some rebuilding — too many 2-rated shows (or lower) taking up space.        […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]