GREY’S ANATOMY still has some life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).R Ratings analysis and comparisons follow […]

  The return of regular AMERICAN IDOL episodes provided a bump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

    NETWORK UPDATE:  There were no adjustments from Saturday’s early numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s telecast of the HEISMAN TROPHY presentation ceremony was Saturday cable’s highest-rated original at 0.90, and its 30 FOR 30 documentary lead-out was at 0.60.  Between them, FOX Sports 1’s UFC PPV PRELIMS […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  No network will finish above a 2 rating for the week, even as the May sweep (with plenty of original episodes began).  The problem this past week was there were no live sports or special […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  The week including the 4th of July is usually about as bad as it gets in any given year.  This year, two networks averaged well below a 1 rating across primetime for the week, while […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) will in any case mark a historic low for Winter Olympics primetime network coverage, down almost a point from Turin’s parallel […]

  Basketball ate soccer. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]