July 8, 2013

Weekly Network Ratings & Summer to Date Standings

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Written by: Mitch Metcalf
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Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  The week including the 4th of July is usually about as bad as it gets in any given year.  This year, two networks averaged well below a 1 rating across primetime for the week, while the other two were just above a 1 rating.  NBC finished on top with a 1.15 weekly rating, down only 5% from the same week last year.  Bring the only network to program the tough July 4th evening (with Macy’s Fireworks Spectacular) continues to pay off.  CBS was up 14% from the same week last year (mostly because of continued strength from Under the Dome, which was unaffected by the long holiday weekend).  FOX and ABC (each with nothing new working for the summer) continue to flounder with 24-31% declines from the same week last year.

Adult 18-49 Prime Time Rating
THIS WEEK Same Week Last Year Last Week
July 1-7, 2013 July 2-8, 2012 % chg June 24-30, 2013 % chg
NBC 1.15 1.21 -5% 1.29 -11%
CBS 1.06 0.93 +14% 1.18 -10%
FOX 0.88 1.28 -31% 1.17 -24%
ABC 0.85 1.12 -24% 0.99 -14%
4-net 3.94 4.54 -13% 4.63 -15%


With six weeks of summer ratings in the books, ABC and NBC remain slightly ahead of last year’s pace.

Summer to Date May 27-July 7
18-49 Rating vs Last Year
ABC 1.74 +3%
NBC 1.50 +2%
FOX 1.13 -20%
CBS 0.99 -4%

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.