A quiet night, with most movement in the wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  AFTERNOON UPDATE:  I don’t follow DANCING WITH THE STARS, so can’t opine on what they did right last night.  But the show’s 0.2 bump in final numbers (after adjustment for ABC’s Portland preemption) put the show up 0.4 from last week, with 2.6 rating that was just 0.4 below THE VOICE.  CASTLE also benefited […]

NEW FEATURE: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and comments. ABC had the night’s MONDAY NIGHT FOOTBALL simulcast […]

        NETWORK FINALS:  AGENTS OF SHIELD and ULTIMATE TAG gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS jumped a tenth to 0.54 and took over the Wednesday cable lead.  Cable news was topped by Fox […]

  Small declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

NOTE: The preliminary ratings below are inflated by multiple major-market pre-emptions for NFL preseason games, impacting each network. We’re not going to attempt any analysis of the numbers until the finals are in this afternoon.  We will point out, though, that the adjustments shouldn’t affect how shows on a network rate relative to one another, […]

  CW’s “new” arrival was low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC:  Holiday reruns at 0.40/0.39/0.38/0.45/0.31. CBS:  More holiday reruns at 0.27/0.28/0.24. NBC:  The yearly run of IT’S A WONDERFUL LIFE was at 0.61, down 0.15 from 2020 but enough to win the night. FOX:  The only original show on broadcast TV was WWE SMACKDOWN, down 0.04 to 0.48. CW:  A rerun at […]