Season finales began rolling in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  HAWAII 5-0 gained 0.1 in final Friday numbers.  In addition, note that Nielsen has issued highly suspicious numbers showing SHARK TANK as having doubled its preliminary Friday rating to 3.6, and 20/20 almost doing the same by rising to 2.3.  We’ll update this post when new info comes in, but for now […]

  The arrival of a Wednesday AMERICA’S GOT TALENT livened things up a bit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

The climax of the NHL season took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NOTE:  due to last week’s Election Night coverage, comparisons are to October 30. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  CELEBRITY FAMILY FEUD faced some competition. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

>Oprah Winfrey broke a cardinal rule of the Nielsen ratings game by appealing directly to Nielsen sample members to watch her struggling network.  As reported in the New York Times and elsewhere, Oprah tweeted Sunday night “Every 1 who can please turn to OWN especially if u have a Neilsen box” as she wrote about […]

      NETWORK UPDATE:  The reruns of THE MIDDLE and the IHEARTRADIO JINGLE BALL lost 0.1 in final numbers, as did the 8PM SVU rerun.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games had 4 of cable’s Top 6 cable slots at 1.49 (Texas A&M vs […]