The NCAA TOURNAMENT arrived. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

Game 6 of the World Series Tuesday night averaged a 3.0 adult 18-49 fast national rating, which we are estimating will go up to around a 3.5 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Previous record low for Game 6 (a 5.7 in 2013 for Boston-St. Louis, a […]

  It’s burn-off season at CBS, where back-to-back episodes of the canceled ME, MYSELF & I and LIVING BIBLICALLY aired at identical 0.2 ratings that won’t change anyone’s minds about their exits.  The rest of the ratings news was all sports, with NBC’s NASCAR race at 0.8, and FOX’s regional baseball coverage at 0.4. DEMOGRAPHIC […]

The AUDIENCE MAP series continues with a look at the detailed demographics for broadcast network situation comedies.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size.  The number of regularly scheduled telecasts is noted […]

  SECRETS & LIES was strongest of the night’s season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  MASTERCHEF was cooking last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  The STATE OF THE UNION Address aired on 4 networks, scoring highest on NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]