OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

FOX won the night, but has to be a little nervous. FOX:  The competition on Thursdays hasn’t even begun, with regular season programming still 2 weeks away, but at 3.2, THE X FACTOR couldn’t even hold onto its Wednesday number (which faced The Voice for an hour), let alone last year’s 4.3 Thursday premiere.  GLEE […]

  The Battle Of the Royals was a draw. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

NBC Monday is no fluke, with The Voice holding steady (not surprising) and Revolution hanging in there (more surprising).  CBS is suddenly incredibly mediocre on this once-proud night, ABC has slid to banality, and FOX has sunk to irrelevance on the first night of the week. Unlike last week, ESPN’s Monday Night Football does not have a market-related impact […]

Last night’s breakout star has a day job.  Someone sign the President to a development deal… in four years. CW:  The gambit of launching EMILY OWENS MD while the debate occupied all the other broadcast networks didn’t work, as the show debuted with a weak 0.5.  That didn’t even hold the 0.6 lead-in it had […]

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversial (and widely-viewed) end of the New York Giants-Dallas Cowboys NFL game.  ABC has stabilized […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]